HOW WE WORK
From opportunity.
To a considered pitch.
We research the business, develop the game and build the commercial thinking before making our approach.
01 Research | 02 Opportunity | 03 Game design | 04 Commercial case | 05 The pitch
| 01 Research
| 02 Opportunity
| 03 Game design
| 04 Commercial case
| 05 The pitch
Every stage gives the idea a stronger foundation.
Original concepts. Relevant opportunities. A considered commercial case.
01
Understand the business
We examine the business, its audience and its existing offer to understand where a new gaming experience could fit.
02
Identify the opportunity
We identify where a game could add value and define the audience, purpose and potential application.
03
Develop the game
We shape the concept, mechanics and player experience around the opportunity and the business.
04
Build the commercial case
We examine potential benefits, supporting figures and assumptions to form a clear basis for discussion.
05
Make a considered approach
Once the idea is well developed, we approach the business with a tailored pitch explaining the game, the figures and the potential benefits.
Individual ideas. Private conversations.
Detailed concepts, mechanics and commercial figures are shared directly with prospective partners.